Marketing Implementation

How To Make The Perilous Journey Successfully

OK, so you’ve spent a lot of time and effort getting your market strategy done. Maybe you have also captured it in a great marketing plan.

Well now comes the tough bit: implementation!

Here is the interesting bit, very few marketing plans are implemented successfully and this final step in your journey is likely to be the toughest yet.

However, there is help. I am Edmund Bradford, Managing Director of Market2Win Ltd and Director of The Malcolm McDonald Academy. I have spent the last 25 years developing and implementing marketing programmes around the world. In this lecture I am going to show you how you can figure out the key threats to implementation and give you a great framework for ensuring it stays on course and avoids those rocks that have wrecked so many plans before.
With my fellow authors, Steve Erickson and Professor Malcolm McDonald, we have researched the issues and written a book on the subject. We have studied the theories, reflected on our experiences and put proven ideas together in a new way to help you make the perilous journey successfully . We will share these with you in this lecture and show you where you can go to get further support.


Your Instructor


Edmund Bradford
Edmund Bradford

Edmund is an author, consultant, director and games designer . He has over 25 years of practical experience designing and implementing strategic initiatives for companies around the world. He also develops simulations which are used by many universities and businesses to teach sustainable growth, where he is often seen helping to put the ideas into practice. He is a Teaching Associate at the University of Warwick in the UK and a judge at various UK and international business awards


Course Curriculum


  Marketing Implementation
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
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