How To Implement Your Marketing Project
Learn how to apply project and change management thinking to hit your marketing targets
So. you've got your plan done and there are a series of marketing projects in there that need to be implemented. Now comes the hard bit: implementation!
Our research suggests that most marketing projects actually miss most of their targets and that implementation is one of the most perilous journeys a marketer ever takes (see our book on Marketing Navigation available on Amazon).
To reduce the risk of failure, marketers need to learn the basics of good project and change management so that they can appreciate the challenges and guide the project to success, even if they are not formally responsible for its implementation. Indeed, being a good Change Agent is a fundamental skill of any marketer.
In this course, Andrew Kearns, a highly experienced programme leader and author of 'Changing Spots: A Systems Approach to Change Management' (also available on Amazon) provides a step-by-step guide to the tools & principles of good project and change management - and how to apply them to marketing projects.
These skills not only will boost your career potential but also equip you to deal better with life's complex challenges as well.
Your Instructor
Andrew is a highly experienced Programme and Project Manager with over 30 years of delivering business transformation in many sectors.
In all his work, he has been passionate about delivering real change that leads to long-term transformation and business growth.
He is especially experienced in:
Business transformation programmes delivering revenue growth, cost improvement, lean manufacturing, technology deployment, supply chain integration and growth by acquisition.
Business transformation projects focused on organisation change and IT development to deliver real, lasting and significant benefit.
He is co-author of 'Changing Spots - a systems approach to change management. A handbook for change leaders.'
See www.hartswoodmanagement.co.uk for details of his approach and www.hartswoodmanagement.co.uk/insights for a regular blog.
His experience includes:
- Project Manager with an international media firm
- PMO Leader for the Crown Marketplace Programme.
- Programme Management at several international consultancies
- Project & Programme management for an international glass manufacturer
- Programme support to a business start-up in the Care sector .
- Technical Director for an international research firm
- Technical Manager for an international engineering business specializing in delivering competitive step-change
His roles have also included IT Director, Principal Consultant, General Manager, Production Manager and Commercial Manager.