How To Implement Your Marketing Project

Learn how to apply project and change management thinking to hit your marketing targets

So. you've got your plan done and there are a series of marketing projects in there that need to be implemented. Now comes the hard bit: implementation!

Our research suggests that most marketing projects actually miss most of their targets and that implementation is one of the most perilous journeys a marketer ever takes (see our book on Marketing Navigation available on Amazon).

To reduce the risk of failure, marketers need to learn the basics of good project and change management so that they can appreciate the challenges and guide the project to success, even if they are not formally responsible for its implementation. Indeed, being a good Change Agent is a fundamental skill of any marketer.

In this course, Andrew Kearns, a highly experienced programme leader and author of 'Changing Spots: A Systems Approach to Change Management' (also available on Amazon) provides a step-by-step guide to the tools & principles of good project and change management - and how to apply them to marketing projects.

These skills not only will boost your career potential but also equip you to deal better with life's complex challenges as well.

Your Instructor

Andrew Kearns
Andrew Kearns

Andrew is a highly experienced Programme and Project Manager with over 30 years of delivering business transformation in many sectors.

In all his work, he has been passionate about delivering real change that leads to long-term transformation and business growth.

He is especially experienced in:

Business transformation programmes delivering revenue growth, cost improvement, lean manufacturing, technology deployment, supply chain integration and growth by acquisition.

Business transformation projects focused on organisation change and IT development to deliver real, lasting and significant benefit.

He is co-author of 'Changing Spots - a systems approach to change management. A handbook for change leaders.'

See for details of his approach and for a regular blog.

His experience includes:

- Project Manager with an international media firm

- PMO Leader for the Crown Marketplace Programme.

- Programme Management at several international consultancies

- Project & Programme management for an international glass manufacturer

- Programme support to a business start-up in the Care sector .

- Technical Director for an international research firm

- Technical Manager for an international engineering business specializing in delivering competitive step-change

His roles have also included IT Director, Principal Consultant, General Manager, Production Manager and Commercial Manager.

Course Curriculum

  How To Implement Your Marketing Project: Module 1
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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